Michael Hewitt-Gleeson is recognised as the father of x10 Thinking. The Visiting Fellow in Innovation at Latrobe University, holds a PhD degree in Cognitive Science. It was the world’s first PhD in Lateral Thinking. 

Prior to his career in thinking, he had already 7 years of service in the ADF (Australian Defence Force) and after a tour of duty in the Vietnam War he continued as a reserve officer and Chief Instructor in the RAAF (Royal Australian Air Force). 

Dr Hewitt-Gleeson is Australia’s best-selling author of Software For Your Brain (1990), The x10 Memeplex: Multiply Your Business By Ten! (2000) and The 4th Brain (2019). His current projects include advising and training innovation and entrepreneurship in agricultural research for the Victorian state government where he has designed a new online pandemic education experience for teaching x10 Thinking to 600 research scientists.